Responsive Web Design gives you the ability to build one singular website that responds in real time to changing screen sizes. This means that someone on a Desktop PC, a tablet and a smartphone all load the same page instead of having 3 separate versions of your website which can be cumbersome to maintain and detrimental to your search results.
Currently, most websites with mobile and tablet versions are constructed like this:
However, when utilizing responsive design, every device loads the same page, which is great for SEO. It easier for you to keep your information current across platforms and improves the experience for the end user.
For an example of responsive design in action, below are shots of simcloud.com on my Samsung Galaxy Nexus phone and the office iPad. (click screenshots to enlarge)
Now this is the same exact URL as the desktop version seen below:
Here are a few examples of why responsively designed sites are a good idea for you or your business:
1. Fully Featured for Users
Users want to be able to access all of your content on the go, quicky and easily. Compuware reports that a bad experience on a mobile website leaves mobile web users much less likely to return to, or recommend, a particular website. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone, and 57% are unlikely to recommend the site.
2. Easier Updates
No more having to update 2 or 3 separate versions of your site for various platforms. With responsive design, the process is streamlined. Just edit your content once and every format is updated.
3. Routes all inbound traffic to one address
This is big for search engine indexing. Instead of traffic being routed through to several versions of the site, all of the traffic is coming into your main website which helps it rank better with search engines.
If your business needs a responsive web design, get started with SimCloud today!